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You make supply chain plans in an environment full of volatility and uncertainty, with data that is often incomplete and untimely. You then release those plans into a dynamic and unpredictable world that is already different from your assumptions. How effectively can your supply chain implement plans once they are made, and how quickly do you respond to the exceptions that inevitably arise when plans meets reality?
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One of the biggest challenges companies face is meeting rising customer expectations in a competitive marketplace. Customers today, expect to get more for less; and if they don't, they'll move on to a company that can give it to them. Because of this, executives struggle to find the balance between lowering operational costs and meeting customer demands.
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