Gap and UPS-owned Ware2Go collaborate on fulfillment for SMBs

Ware2Go, a UPS company, announced a new collaboration with Gap Inc.’s GPS Platform Services division. The move combines Gap Inc.’s world-class supply chain network, customer insights, technical, and digital capabilities with Ware2Go’s cutting-edge supply chain technology. The collaboration allows even the smallest businesses access to enterprise-level supply chain capabilities through a nimble, asset-lite co-warehousing solution.

Ware2Go and GPS Platform Services will now offer SMBs access to world class fulfillment centers, where advanced technology, automation and robotics can deliver a scalable network that provides as fast as one-day click-to-door fulfillment.

The combined footprint includes more than 35 warehouses and distribution centers as well as advanced machine learning and data science capabilities. It allows apparel and footwear companies to focus their energy on areas such as marketing and product development rather than logistics and fulfillment. The arrangement also allows international companies seeking to launch in the U.S. a path to the largest market in the world.

“This collaboration between Ware2Go and GPS Platform Services is the next chapter in the longstanding relationship between Gap Inc. and UPS. We have a deep shared history and decades-long partnership anchored in customer focus and commitment to innovation. Together we will help SMBs grow their brands with our combined logistics infrastructure and cutting-edge automation,” said Kevin Kuntz, head of global logistics fulfillment at Gap Inc.

New research from Ware2Go shows SMBs want to move away from owned warehouses, toward co-warehousing partnerships:

• 74% of SMBs believe the future of fulfillment is shared, co-warehousing models that allow SMBs to easily scale.

• 89% of SMBs report they currently own and operate at least one warehouse, with nearly half (47%) having explored more flexible warehouse strategies over the last two years. They cite cost savings, reduced time spent on operations, and access to better technology as their top benefits.

• 65% of SMBs are actively planning over the next 1-2 years to make either short- or long-term investments to expand leased warehousing space.

• 90% of respondents stated they would be open to the idea of sharing a warehouse with another retail brand and outsourcing fulfillment to that retailer as a partner.

“The future of fulfillment looks like SMBs owning zero warehouses,” said Steve Denton, CEO of Ware2Go. “Our merchants want to remain focused on growing their business and product portfolios, and not worry about the ins-and-outs of their inventory placement or building up a labor workforce to support peak season. This collaboration makes it easier than ever before for SMBs to outsource their fulfillment while still accessing incredible customer support and deep transparency into their inventory placements and delivery times.”

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