Supply chain managers attending the annual OracleOpenWorld conference in San Francisco today learned that the company has expanded its portfolio of “product value chain” services.
“Standalone product offerings that support various processes of the product lifecycle impede innovation, because they lack the critical capability to link these processes together to share information securely,” said Jon Chorley, group vice president, Product Value Chain Applications, Oracle.
He added that the new “Oracle Product Value Chain Cloud solutions” provide a connected approach that may enable organizations to innovate, develop and commercialize, translating the best ideas into profitable products.
“With these new services, organizations can improve top-line and bottom-line results,” he said.
Supply chain managers may be able to use the service to capture ideas from many different sources and resources to determine the best ideas to advance. Furthermore, said Oracle, managers can develop a business case for each viable idea and analyze a collection of ideas from a 360-degree perspective to strategically determine the best ideas to “commercialize.”
Furthermore, Oracle maintained that managers can translate the best ideas into detailed requirements that can be shared across product concept processes.
Industry analysts noted that “Traditional Product Lifecycle Management” solutions have a very limited definition of product lifecycle – starting too late and finishing too early:
“They leave the crucial phase of innovation management to ‘blood, sweat and Excel,’ and pass off the commercialization phase to separate manufacturing and master data management solutions.”
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