Talking Supply Chain Podcast: The lure of preferential treatment

On this episode, Steven A. Melnyk discusses why preferential treatment is important, and how to earn it. SCMR’s Editorial Director Bob Trebilcock hosts.

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Listen to this episode of Talking Supply Chain wherever you get your podcasts.

When we’re shopping in our personal lives, most of us want to think that we’re special, and as such, deserve preferential treatment – whether it’s free upgrades for our frequent airline miles or that complimentary glass of wine from the restaurant we go to every Friday night.

There’s a supply chain equivalent called Earned Preferential Treatment: If we buy a lot from our suppliers and pay our bills on time, we should be valued by our customers and get perks. As research conducted by Michigan State professor Steven A. Melnyk and his colleagues reveals: It’s not that simple.

On this episode of Talking Supply Chain, Melnyk looks at what your suppliers value, and what it takes to earn preferential treatment that will deliver a competitive advantage.

Be sure to listen wherever you get your podcasts.

Click on the link to read the article on this topic co-authored by Steven A. Melnyk on SCMR.com.

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About the Author

Bob Trebilcock, MMH Executive Editor and SCMR contributor
Bob Trebilcock's Bio Photo

Bob Trebilcock is the editorial director for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 40 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.

View Bob's author profile.

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